The standard notices.
This notice applies to theplaybookfor.ai, operated by Destreza Ltd. Checkout, trial access and the member workspace are available through this site and use account services operated by Destreza.
What we collect, and what we do with it.
Who we are
Destreza Ltd, a company registered in England and Wales (company number 17147598) with its registered office at 66 Paul Street, London EC2A 4NA, is the data controller for this site. For privacy questions, write to hello@destreza.ai.
What we collect
What we hold depends on how you use this site:
- Messages you send us. If you email us, you choose what you share — typically your name, your email address and what you need. We use it only to reply and to keep a record of the conversation.
- Checkout email. When you type your email address at checkout, we keep it with the offer you were viewing, even if you don't complete the order, so that we can follow up about it. We use it only for that.
- Customer and product data. If you buy The Playbook for AI Brand Building, we hold your name and email address, your purchase record, your licence status (and, for a team licence, the organisation it is registered to and the named user on each seat), and how far you have scrolled in each page you have opened, and when. So that your Playbook follows you between your devices, we also store the setup you choose and the decisions you record at each stage gate — the verdict, your reasons, the risks you flag and the evidence you cite. A copy is kept in your browser so your work is not lost if your connection drops, and a copy sits in our database, run for us by Cloudflare, so it follows you between your devices — for as long as your membership lasts; ask us and we will delete them. Those recorded gate decisions are the one exception to everything else in this paragraph. We do not collect, store or have access to the rest of your work: your research, your documents, your prompts and your Launch Book live in your own workspace and on your own AI accounts, and never pass through our systems. We can see how far down Stage 04 you scrolled. We cannot see what you wrote in it, and we do not record that you completed it.
- Trial memberships. If you begin a trial membership we hold your email address, the date you began and the country the request came from, together with the same account record a full member has: the Playbook setup you choose, the decisions you record at each stage gate and how far you have scrolled in each page you have opened. We also keep a record of your membership in our customer relationship system, Attio, so that we can answer you and understand who uses the trial. Beginning a trial does not subscribe you to The Weekly Cut or to anything else; that is a separate, unticked choice on the same form. If you tick it you are subscribed straight away, and we record when, on which form and from which country; you can unsubscribe from any email.
- Reader support correspondence. If you write to playbookhelp@destreza.ai, we hold your email address and whatever you choose to put in your message — typically which AI assistant you are using and what went wrong. Support mail is read by a person before any reply is sent. An AI assistant helps us draft replies, and every reply is reviewed and sent by a human. We do not use your support mail to market to you, and writing to us does not subscribe you to anything.
OpenAI advertising measurement
While OpenAI advertising measurement is enabled in Cookie preferences, we load OpenAI’s Measurement Pixel to measure visits to our public Playbook pages from adverts in ChatGPT. It receives page and event information, device and browser information and an advertising click reference. Where automatic advanced matching is enabled, supported contact information on a page is normalised and hashed in your browser before it is sent; raw contact information is not sent through that feature. OpenAI uses this information under its privacy policy and Conversion Terms. We set events to opt out of future user-level personalisation.
While OpenAI advertising measurement is enabled, our separate measurement service also reports a newly created trial account or a confirmed paid order to OpenAI. It sends a normalised, SHA-256-hashed email address, the event time and an event identifier, together with available advertising identifiers. Purchase events include the order amount and currency. Raw email addresses are not sent to OpenAI by our service.
We store an opaque measurement reference and a private consent-management token in your browser’s local storage (dz_openai_context) for up to 30 days. The reference connects an eligible signup or checkout with your consent. Our measurement service retains this consent context and delivery records for up to 30 days and removes the event payload after successful delivery. Withdrawing consent cancels pending events and removes stored advertising identifiers. If a withdrawal cannot reach our service, an essential pending-withdrawal record (dz_openai_revocations) retains only the management reference until we can retry or it expires. Events already delivered cannot be recalled through the cookie control.
OpenAI has a separate control in Cookie preferences and starts enabled unless you have opted out or Global Privacy Control is on. Its first-party cookies are __oppref (up to 30 days) and __obref (up to 365 days). You can withdraw consent using Cookie preferences in the footer; we stop future measurement and clear these cookies. Refusing does not affect access to the Playbook.
Why we collect it · lawful basis
Messages you send us rely on our legitimate interest in responding to you. Newsletter subscriptions rely on your consent, which you can withdraw at any time by unsubscribing. Customer and account data relies on contract — we need it to give you the Playbook you bought and to run your account. Trial memberships rely on contract for the membership itself — the licence you accept when you begin — and on our legitimate interest in keeping a record of who uses the trial; we do not send marketing to a trial member without your separate consent. Reader support correspondence relies on contract where you are a member — supporting the Playbook you bought is part of what you paid for — and on our legitimate interest in answering you where you are not. It is never a marketing consent. Checkout follow-up relies on our legitimate interest in helping you complete an order you started; every email we send about it lets you unsubscribe. Analytics and advertising measurement. Cloudflare Web Analytics is cookieless and identifies no one, so we rely on legitimate interest for that service. The cookie-backed analytics, advertising and Clarity choices on theplaybookfor.ai follow the default-on and opt-out controls described above.
How long we keep it
Messages you send us are kept only while they are reasonably needed for follow-up and record-keeping, and are reviewed for deletion on a rolling basis. You can ask us to delete a message at any time and we will, normally within a few working days. Newsletter subscribers are kept until they unsubscribe. Purchase records are retained for 7 years to meet UK tax and accounting requirements. Account and progress data, full or trial, is kept for the life of your licence and reviewed for deletion once it ends, on the same rolling basis; ask us to close a trial membership and we will delete it. Reader support correspondence is kept for up to 12 months after the thread is closed, so that a repeat problem can be recognised as a repeat, and is then deleted. You can ask us to delete a support thread sooner and we will. Checkout emails from orders that weren't completed are kept for up to 12 months, then deleted. Analytics. Cloudflare Web Analytics is cookieless and aggregated and holds nothing that identifies you. Google Analytics 4 data is retained for 14 months and then deleted automatically.
Who we share it with
We don't sell your data. The providers that help us run the site, the inbox and the checkout include: Cloudflare (hosting, edge compute, database, bot-protection and privacy-first analytics), Google Workspace (our hello@ and playbookhelp@ inboxes), Resend (sends our transactional and list email), Stripe (payment processing; for buyers in the EU, Stripe Managed Payments, where Link is the seller of record and sends the receipt), Klarna (only if you choose to pay with Klarna), Attio (our customer relationship system, which holds the record of trial and full Playbook memberships). Each operates under its own published privacy and security terms, and we can provide a data-processing agreement on request.
Destreza Ltd sells the Playbook, and Stripe processes the payment. Buyers in the EU pay through Stripe Managed Payments, where Link is the seller of record, sends the receipt and handles the applicable indirect tax. The payment provider holds your payment details; we never see or store your card details. Payment data is processed under the provider's own privacy terms.
Some of these providers are based in or process data outside the UK and EU (for example, in the United States). Where a provider does, we rely on the transfer safeguards it publishes — such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses or an adequacy decision — as set out in its own terms.
Your rights
Under UK GDPR you have the right to access, correct or delete the personal data we hold about you, and to object to or restrict how we process it. To exercise any of these rights, email hello@destreza.ai — that address, not the support inbox, is the one that reaches us for a rights request. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
How this site can be used.
This site is provided as is. Content is published for information and to describe The Playbook for AI Brand Building — it is not advice on your specific business, and reading it does not create a consulting or advisory relationship.
External links are included where useful for substantiation. Linking to a third party is not an endorsement of that party or anything else they publish.
The Destreza name, the DA mark and the Destreza wordmark are the property of Destreza Ltd. All other brand names, product names, marks and trademarks belong to their respective owners — see the case-study disclaimer below.
Orders. If you enter your email address at checkout and don't complete your order, we may email you about it. You can unsubscribe from those emails at any time.
If you spot a factual error, a broken link, or anything that needs correcting, email hello@destreza.ai.
The straightforward version.
Our 14-day guarantee
14-day money-back guarantee. If the Playbook isn't for you, email hello@destreza.ai within 14 days of purchase and we'll refund you in full. No reason needed. This doesn't affect your statutory rights.
How it's paid
Refunds go back to your original payment method, normally within 5–10 business days. Email hello@destreza.ai to use our guarantee.
Access after a refund
A full refund ends access granted by that purchase. It does not remove any separate licence or entitlement you hold from another valid purchase.
Earlier purchases and quotes
These updated terms do not reduce any rights or entitlements attached to an earlier purchase. Any pre-release cancellation or delivery rights and any private working session or team seats already purchased remain honoured under the terms agreed at purchase.
Your statutory rights
If the Playbook is faulty, not as described or not supplied with reasonable skill and care, you have rights under the Consumer Rights Act 2015 that this policy does not affect.
Contact
Membership terms
Read the Playbook terms of sale and membership. Read the refund and cancellation terms.
If you subscribe to The Weekly Cut, Kit manages the subscription. The newsletter checkbox is optional and unticked. Membership emails are separate.
While the corresponding advertising tool is enabled, we use advertising identifiers and conversion events to measure eligible visits, trial registrations and purchases. Each advertising service has a separate choice in Cookie preferences. Campaign labels and necessary payment and access records are handled separately, as explained below.
Advertising measurement (Meta). While Meta advertising measurement is enabled, we use Meta’s pixel on this site and Meta’s Conversions API from our server, so that Meta can tell us which of our adverts on Facebook and Instagram led to a trial or a purchase, and so that we can show our adverts to people similar to those who chose the Playbook. Meta receives: that a trial began or a purchase was made (and its amount), the page it happened on, your IP address and browser type, Meta’s own cookies (_fbp, _fbc) where they exist, and your email address in hashed form (a one-way fingerprint that Meta matches against its own accounts and cannot read back). Meta uses this as an independent controller under its own privacy policy. While enabled, a click to buy also keeps those identifiers with the checkout reference for up to 30 days, so the purchase can be reported to Meta when Stripe confirms it. If you opt out, future Meta measurement is disabled, pending server events are cancelled where possible, and accessible first-party Meta cookies are cleared. Events already delivered cannot be recalled through the cookie control. Cookie preferences in the footer reopens the choice at any time. Campaign labels attached to links are passed to the trial or purchase journey to record where it began, with or without consent; they identify the campaign, not you.
When you begin a trial membership or click to buy, we record how you arrived: the page you came in on, the website that sent you, where your browser tells us, and, if you came through one of our campaign links or adverts, which campaign and advert it was. If a link carried an advertising platform’s click identifier, we note that it did but do not keep the identifier. If you are signed in when you click to buy, the click is recorded against your membership, using the sign-in you already have. We keep this with your trial or purchase record so that we can tell which of our marketing works. We read it from the link you followed: nothing new is stored on your device to do it, and we do not pass it to any advertising platform unless Meta advertising measurement is enabled (see Advertising measurement above). Each click to buy also creates a random reference that Stripe returns to us with your order, so that the two can be matched.
Advertising measurement: Google Ads and TikTok
Advertising measurement (Google Ads). Google Ads measurement has a separate control from Google Analytics, Meta and OpenAI and starts enabled unless you have opted out or Global Privacy Control is on. While enabled, Google receives website activity and confirmed new-trial or paid-purchase events, the purchase value and currency, an opaque event reference, and Google click or browser identifiers where available. We do not send your name, email address or card details to Google through this setup. Google may set advertising measurement cookies such as _gcl_*; Google Consent Mode starts with advertising personalisation granted while Google Ads is enabled; this integration continues to suppress ad-personalisation signals on its configured measurement events. Our consent-bound reference lasts up to 30 days and connects the event to our confirmed membership or payment record. Declining Google Ads prevents its tag and conversion events from running. You can withdraw permission at any time through Cookie preferences. See Google’s privacy policy.
Advertising measurement (TikTok). TikTok has a separate control in Cookie preferences and starts enabled unless you have opted out or Global Privacy Control is on. While enabled, our measurement service can send TikTok checkout, confirmed trial-registration and paid-purchase events. These may include the event time, an opaque event reference, the page address without query parameters, your IP address and browser information, and a TikTok click or browser identifier where available. A paid-purchase event can also include its value and currency and a hashed version of the purchaser’s email address for matching. While enabled, TikTok’s pixel also loads on our public pages and checkout pages to measure visits and checkout steps. This integration does not send your name, raw email address or card details. The consent-bound reference and pending measurement data are retained for up to 30 days; event payloads are removed after delivery. Declining TikTok prevents these events. You can withdraw permission through Cookie preferences. See TikTok’s privacy policy.
Site statistics and optional recordings
We count visits, engagement, section reach and clicks in aggregate to understand how the public Playbook pages work. These counters record the page, market, opening, campaign, coarse device class, time band and section. Click positions are rounded to a coarse grid. They contain no name, email address, individual identifier, IP address, browser fingerprint or history of an individual visitor. We do not join these counters into individual profiles or use them to target advertising. These statistics set no cookies. You can opt out below; we remember only that opt-out choice on your device.
Microsoft Clarity is a separate optional choice for masked recordings and heatmaps on our UK and US landing pages and on the checkout page you reach from our adverts. It is never installed on sign-in or member pages, and it cannot see payment details, which stay inside Stripe's secure form. Clarity starts enabled on those pages unless you have opted out or Global Privacy Control is on; its tag loads after first paint. Strict masking hides page text before it is sent to Microsoft. Clarity may use cookies while enabled to link activity within its recordings. You can withdraw permission through Cookie preferences; we stop future collection and clear its first-party cookies. Microsoft describes its processing in its privacy statement.
On theplaybookfor.ai, analytics, advertising measurement and Clarity start enabled unless a saved opt-out or Global Privacy Control turns them off. The footer offers Opt out of all, Opt back in, and per-tool choices. A country path does not determine your location or privacy rights. We honour Global Privacy Control by disabling optional tracking and the aggregate counters. The control below withdraws optional measurement and opens the available choices. Refusing or withdrawing permission does not affect access to the Playbook.
Necessary payment and access records are separate from these aggregate statistics. They let us verify payment, provide the right workspace, handle refunds and help you recover access. We send advertising conversions only while the corresponding tool is enabled in the current measurement context and no Global Privacy Control opt-out applies. Test purchases are excluded from acquisition reporting.
A necessary cookie remembers your UK or US purchase preference so trial and upgrade links show the appropriate currency. It contains only the market choice and expires 90 days after it was last renewed. For signed-in members, we also save the preference with the account under the account’s existing retention arrangements; that saved preference does not expire with the cookie. We do not use this preference for advertising.