The standard notices.
This notice applies to theplaybookfor.ai, operated by Destreza Ltd. Trial membership, payments and the member workspace are provided through destreza.ai.
What we collect, and what we do with it.
Who we are
Destreza Ltd, a company registered in England and Wales (company number 17147598) with its registered office at 66 Paul Street, London EC2A 4NA, is the data controller for this site. For privacy questions, write to hello@destreza.ai.
What we collect
Three kinds of information:
- Contact-form and waitlist data. If you send an enquiry, request a case study, or join the Playbook waitlist, you choose what you share — typically name, organisation, role, work email, and a short description of what you're commissioning. Every enquiry is treated as confidential by default — there is no box to tick. We also record the country your request came from and the date, and nothing else.
- Customer and product data. If you buy The Playbook for AI Brand Building, we hold your name and email address, your purchase record, your licence status (and, for a team licence, the organisation it is registered to and the named user on each seat), and how far you have scrolled in each page you have opened, and when. So that your Playbook follows you between your devices, we also store the setup you choose and the decisions you record at each stage gate — the verdict, your reasons, the risks you flag and the evidence you cite. A copy is kept in your browser so your work is not lost if your connection drops, and a copy sits in our database, run for us by Cloudflare, so it follows you between your devices — for as long as your membership lasts; ask us and we will delete them. Those recorded gate decisions are the one exception to everything else in this paragraph. We do not collect, store or have access to the rest of your work: your research, your documents, your prompts and your Launch Book live in your own workspace and on your own AI accounts, and never pass through our systems. We can see how far down Stage 04 you scrolled. We cannot see what you wrote in it, and we do not record that you completed it.
- Trial memberships. If you begin a trial membership we hold your email address, the date you began and the country the request came from, together with the same account record a full member has: the Playbook setup you choose, the decisions you record at each stage gate and how far you have scrolled in each page you have opened. We also keep a record of your membership in our customer relationship system, Attio, so that we can answer you and understand who uses the trial. Beginning a trial does not subscribe you to The Weekly Cut or to anything else; that is a separate, unticked choice on the same form, which we ask you to confirm by email before anything is sent.
- Reader support correspondence. If you write to playbookhelp@destreza.ai, we hold your email address and whatever you choose to put in your message — typically which AI assistant you are using and what went wrong. Support mail is read by a person before any reply is sent. An AI assistant helps us draft replies, and every reply is reviewed and sent by a human. We do not use your support mail to market to you, and writing to us does not subscribe you to anything.
Why we collect it · lawful basis
Enquiries (contact form, case-study and scoping requests) rely on our legitimate interest in responding to you. Enquiries are stored in our own database as well as emailed to us, so that a mail delivery failure cannot lose your message. Newsletter and waitlist subscriptions rely on your consent, which you can withdraw at any time by unsubscribing. Customer and account data relies on contract — we need it to give you the Playbook you bought and to run your account. Trial memberships rely on contract for the membership itself — the licence you accept when you begin — and on our legitimate interest in keeping a record of who uses the trial; we do not send marketing to a trial member without your separate consent. Reader support correspondence relies on contract where you are a member — supporting the Playbook you bought is part of what you paid for — and on our legitimate interest in answering you where you are not. It is never a marketing consent. Analytics. Cloudflare Web Analytics is cookieless and identifies no one, so we rely on legitimate interest. Google Analytics 4 sets cookies, so it relies on your consent, given through the cookie banner and withdrawable at any time.
How long we keep it
Unsuccessful enquiries are kept only while they are reasonably needed for follow-up and record-keeping, and are reviewed for deletion on a rolling basis — the database is swept when the site is used, and the copy in our business inbox is reviewed and deleted by hand. We publish that criterion rather than a fixed deadline because it is the one we can actually hold ourselves to. You can ask us to delete an enquiry at any time and we will remove it from both, normally within a few working days. Newsletter and waitlist subscribers are kept until they unsubscribe. Purchase records are retained for 7 years to meet UK tax and accounting requirements. Account and progress data, full or trial, is kept for the life of your licence and reviewed for deletion once it ends, on the same rolling basis; ask us to close a trial membership and we will delete it. Reader support correspondence is kept for up to 12 months after the thread is closed, so that a repeat problem can be recognised as a repeat, and is then deleted. You can ask us to delete a support thread sooner and we will. Analytics. Cloudflare Web Analytics is cookieless and aggregated and holds nothing that identifies you. Google Analytics 4 data is retained for 14 months and then deleted automatically.
Who we share it with
We don't sell your data. The providers that help us run the site, the inbox and the checkout include: Cloudflare (hosting, edge compute, database, bot-protection and privacy-first analytics), Google Workspace (our hello@ and playbookhelp@ inboxes), Resend (sends our transactional and list email), Stripe and Onelink (Stripe Managed Payments — Stripe is the merchant of record and Onelink is the buyer-facing checkout), Attio (our customer relationship system, which holds the record of trial and full Playbook memberships). Each operates under its own published privacy and security terms, and we can provide a data-processing agreement on request.
Stripe is the merchant of record for your purchase, through Stripe Managed Payments — the checkout is presented to you as Onelink, Stripe's consumer platform, and your order shows as sold through Onelink. Stripe is the seller of record for tax purposes in the jurisdictions Stripe Managed Payments supports; where an obligation falls outside that support, it remains ours. Stripe holds your payment details; we never see or store your card details. Stripe processes your data under its own privacy terms.
Some of these providers are based in or process data outside the UK and EU (for example, in the United States). Where a provider does, we rely on the transfer safeguards it publishes — such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses or an adequacy decision — as set out in its own terms.
Your rights
Under UK GDPR you have the right to access, correct or delete the personal data we hold about you, and to object to or restrict how we process it. To exercise any of these rights, email hello@destreza.ai — that address, not the support inbox, is the one that reaches us for a rights request. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
How this site can be used.
This site is provided as is. Content is published for information and to introduce Destreza's work — it is not advice on any specific brief, and reading it does not create a consulting or advisory relationship.
External links are included where useful for substantiation. Linking to a third party is not an endorsement of that party or anything else they publish.
The Destreza name, the DA mark and the Destreza wordmark are the property of Destreza Ltd. All other brand names, product names, marks and trademarks belong to their respective owners — see the case-study disclaimer below.
If you spot a factual error, a broken link, or anything that needs correcting, email hello@destreza.ai.
The straightforward version.
Our 14-day guarantee
If you buy before release, you can cancel at any time before delivery for a full refund. After actual delivery, you have a further 14 days to change your mind—no reason needed and no condition on how much you have read: email hello@destreza.ai within 14 days of delivery and we will refund you in full. This is our contractual guarantee, and it does not affect your statutory rights. Where your purchase includes a private working session, the same guarantee applies until the session has taken place; once it has, we refund the Playbook element only, at the standing Playbook price then in force. A team licence is refunded in full on the same terms provided no seat has been used beyond the 14-day window.
How it's paid
Refunds are processed via Stripe Managed Payments back to your original payment method, normally within 5–10 business days.
Fair use
We reserve the right to decline a refund where a licence has been shared, redistributed, or is being used to extract the Playbook's contents rather than to evaluate it.
Your statutory rights
If the Playbook is faulty, not as described, or not supplied with reasonable skill and care, you have rights under the Consumer Rights Act 2015 that this policy does not affect.
Contact
Membership terms
Read the Playbook terms of sale and membership. Read the refund and cancellation terms.
If you subscribe to The Weekly Cut, Kit manages the subscription and confirmation emails. The newsletter checkbox is optional and unticked. Membership emails are separate.
Advertising consent is denied. This site does not store click identifiers or send advertising conversion events. Attribution is recorded as unknown.
We record that your trial began on this site. If you answer “How did you find the Playbook?”, we keep that voluntary answer with your membership record to understand how readers find us. You can leave it blank. It is not marketing consent and is kept for the life of your membership, subject to the deletion rights above.