Questions?
Is my business a fit?
Almost certainly.
The workflow covers physical products, digital products and subscriptions, consumer services, and venues or experiences. It adapts to your venture, route to market and ambition. For regulated sectors, use it alongside the specialist advice your business needs.
What if I have already started building the brand?
No problem at all.
Bring the work you have already done into Stage 01. The Playbook helps you assess the evidence, identify any gaps and decide where to pick up. Work you have already done well does not need redoing.
Can I not just do this myself with ChatGPT?
Absolutely, and you’ll probably get an answer which sounds great.
The issue is that to get the best out of AI assistants like ChatGPT, you need to know what to ask them to do, which models, skills and loops to use, in what sequence, and how to assess the work.
The Playbook gives you that workflow, with ready-to-use briefs, a clear sequence and decision points, so you can put your AI to work on your brand.
Do I need to know how to use AI?
No.
All the AI tools we recommend are easy to use, and we include a setup guide to help you get the most out of them.
Does the price include AI tools or an agency?
No. You choose your own AI assistant.
The price includes the complete Playbook. Any AI subscription, research or specialist support you choose is paid for separately, so you can use the tools and support that suit your business.
How long does it take?
Typically 12 weeks, working at your own pace.
Allow around two weeks for customisation and foundations, then around one week per stage. You can move faster or take longer, depending on your starting point and the time you have available.
What is the difference between Full and Core?
You choose how deep to go.
Full Build takes every stage through its complete set of passes. Core Build reaches the same ten outcomes with fewer passes at each stage. Both retain the stage sequence and founder decisions. Choose the build depth in your workspace.
What makes it personalised?
It is built around your venture.
Your venture, route to market and build depth shape the work, from the examples and evidence sources to the commercial questions you explore. Your free trial lets you see how the Playbook adapts to your own business.
Is this an AI-generated document?
No.
The Playbook for AI Brand Building is an authored methodology with teaching, working prompts and decision points. Your AI uses the workflow to research and develop the work for your business, while you assess the evidence and make the decisions.
Can I get direct consulting support from Andy?
Yes.
Direct consulting is available. For more information, please visit destreza.ai →.
How does Playbook pricing work?
The Playbook costs £395, VAT included, as one payment. Your AI assistant's subscription is not included.
When will I receive it, and what are the terms?
The Playbook is available now.
For terms and conditions, see here.
Do you offer a guarantee?
14-day money-back guarantee5. Read the guarantee details in Sources and disclaimers.
Can I use it on my phone?
Yes.
The Playbook is optimised for use across multiple platforms including mobile phones, tablets, laptops and desktop computers. All content can be accessed across all of these platforms.
For the optimal experience working with your AI assistant, we recommend setting up your workspace on a laptop or desktop computer.
