Good questions.

The Playbook for AI Brand Building is a structured method with authored teaching, working prompts and decision gates. Your AI assistant uses those prompts to do work for your business. You can inspect a real working brief on the Playbook page and read Stage 01 before deciding. The outputs your AI produces still need your evidence and review.

The work changes with the venture shape, route to market and build depth. A physical product sold through retail has different evidence sources and cost lines from a service sold through bookings. Try both in the workbench and read the actual instructions. There are 1,650 possible configurations.

The method covers physical products, digital products or subscriptions, consumer services, and venues or experiences. It is built for people developing a brand and willing to make decisions from evidence. Regulated claims, legal advice, clinical decisions and other specialist questions still need the right professional. A country-specific requirement should be checked before purchase.

You should be comfortable working in an AI assistant and reviewing what it produces. The briefs give it a role, objective, sources, output and quality bar. You supply your business context, check sources and make decisions. It is not an autonomous service that launches a business for you.

Full Build takes every stage through its complete set of passes. Core Build reaches the same ten outcomes with fewer passes at each stage. Both retain the stage sequence and founder decisions. Change the depth in the workbench to read the difference.

It depends on the venture, what you already know and what the evidence requires. Core consolidates the prompts, but a real market test or unresolved commercial input still takes the time it takes. Do not treat completing pages as completing the work.

No. You use your own AI workspace and pay separately for any tool, research or specialist service you choose. The Playbook for AI Brand Building structures the work and helps you assess it; it does not include agency delivery.

Twice a year, possibly. We plan one promotion in January and one in September, set a year ahead. What we will not do is cut the price because sales are soft.

Foundations III, on why premium works, teaches exactly why: a discount that arrives as a reaction trains buyers to wait, and it takes margin out of the brand you spent 10 stages building. We are not going to teach that and then do the opposite.

£395 introductory, available for one month after release; then £595.

The launch is still happening. The decision you are deferring is not whether to do this work — it is whether to do it before or after you have committed the money.

Three months from now the name is on the packaging, the stock is ordered and the site is live. Changing the positioning then means changing all three. The evidence that would have told you costs the same either way; it just stops being useful once it can no longer change anything.

You can, and you should — the Playbook for AI Brand Building runs on your own AI assistant, so you will be doing exactly that. What it adds is the sequence: which questions to ask, in what order, what evidence an answer needs before you build on it, and a gate at the end of each stage.

No, and that is deliberate. The Playbook for AI Brand Building is built to be worked through on your own schedule, without waiting on anyone. Every instruction a coach would give you is written into the stage.

If you want someone in the room making the calls with you, that is a consulting engagement and it is a different product at a different price.

Most people have. Bring what you have into Stage 01, label which parts are evidenced and which are assumed, and the gate will tell you where to rejoin.

Work you have already done well does not need redoing. Work that rests on an untested assumption is exactly what this is for.

The complete Playbook opens in your workspace on 30 September 2026. £395 introductory, available for one month after release; then £595.

If you buy before release, you can cancel at any time before delivery for a full refund. After actual delivery, you have a further 14 days to change your mind—no reason needed and no condition on how much you have read: email hello@destreza.ai within 14 days of delivery and we will refund you in full. This is our contractual guarantee, and it does not affect your statutory rights. Where your purchase includes a private working session, the same guarantee applies until the session has taken place; once it has, we refund the Playbook element only, at the standing Playbook price then in force. A team licence is refunded in full on the same terms provided no seat has been used beyond the 14-day window.

Read the cancellation terms ↗