Good questions.
A useful method should make its boundaries clear.
Is this an AI-generated document?＋
The Playbook for AI Brand Building is a structured method with authored teaching, working prompts and decision gates. Your AI assistant uses those prompts to do work for your business. Start your free trial to try it on your own venture. Seven-day free trial · Foundations I–IV and Stage 01 The outputs your AI produces still need your evidence and review.
What makes it personalised?＋
The work changes with the venture shape, route to market and build depth. A physical product sold through retail has different evidence sources and cost lines from a service sold through bookings. Your free trial lets you set up the work around your own venture. There are 1,650 possible configurations.
Is my business a fit?＋
The method covers physical products, digital products or subscriptions, consumer services, and venues or experiences. It is built for people developing a brand and willing to make decisions from evidence. Regulated claims, legal advice, clinical decisions and other specialist questions still need the right professional. A country-specific requirement should be checked before purchase.
Do I need to know how to use AI?＋
You should be comfortable working in an AI assistant and reviewing what it produces. The briefs give it a role, objective, sources, output and quality bar. You supply your business context, check sources and make decisions. It is not an autonomous service that launches a business for you.
What is the difference between Full and Core?＋
Full Build takes every stage through its complete set of passes. Core Build reaches the same ten outcomes with fewer passes at each stage. Both retain the stage sequence and founder decisions. Choose the build depth in your workspace.
How much time will this take?＋
It depends on the venture, what you already know and what the evidence requires. Core consolidates the prompts, but a real market test or unresolved commercial input still takes the time it takes. Do not treat completing pages as completing the work.
Does the price include AI tools or an agency?＋
No. You use your own AI workspace and pay separately for any tool, research or specialist service you choose. The Playbook for AI Brand Building structures the work and helps you assess it; it does not include agency delivery.
How does Playbook pricing work?
The Playbook has a public price. We may also run limited, clearly labelled offers to understand demand. An advertised offer applies only to the people and dates stated in that offer; it includes the same complete Playbook.
If you arrive through an offer, its price and expiry will be shown before you pay. We honour that quoted price until its expiry. Your statutory rights and our 14-day refund guarantee are unchanged.
What does waiting actually cost me?＋
The launch is still happening. The decision you are deferring is not whether to do this work — it is whether to do it before or after you have committed the money.
Three months from now the name is on the packaging, the stock is ordered and the site is live. Changing the positioning then means changing all three. The evidence that would have told you costs the same either way; it just stops being useful once it can no longer change anything.
Can I not just do this myself with ChatGPT?＋
You can, and you should — the Playbook for AI Brand Building runs on your own AI assistant, so you will be doing exactly that. What it adds is the sequence: which questions to ask, in what order, what evidence an answer needs before you build on it, and a gate at the end of each stage.
Is there any one-to-one support?＋
No, and that is deliberate. The Playbook for AI Brand Building is built to be worked through on your own schedule, without waiting on anyone. Every instruction a coach would give you is written into the stage.
If you want someone in the room making the calls with you, that is a consulting engagement and it is a different product at a different price.
What if I have already started building the brand?＋
Most people have. Bring what you have into Stage 01, label which parts are evidenced and which are assumed, and the gate will tell you where to rejoin.
Work you have already done well does not need redoing. Work that rests on an untested assumption is exactly what this is for.
When will I receive it, and what are the terms?＋
Instant access when your payment is confirmed. The current price is £395 for the UK offer or $495 for the US offer, including applicable tax. The total shown at checkout is the total you pay. We may change future prices; a change never affects a purchase already made. Private working sessions and team licences are not currently offered for new purchases.