Two Playbooks
Make AI your
competitive
advantage.
Self-directed programmes you work through with your own AI assistant, created by Andy Parton.
Compare the Playbooks
01 / Build your skills
The Playbook for
AI Marketing™
Stop experimenting with AI. Start getting results.
Learn to brief, challenge and check AI in the tools you already use, with every lesson tailored to your role and your brand.
- Six practical foundations
- Build your own AI team
- Earn an accredited certificate
Four weeks, at your own pace. Try it free for seven days.
02 / Build your brand
The Playbook for
AI Brand Building™
Most new brands fail. Give yours a better chance.
Get the workflow behind some of the world’s most successful brands, customised to your business, with AI doing the heavy lifting while you make the calls.
- Four foundations, ten brand-building stages
- Customised to your business
- Run with your own AI
Twelve weeks, at your own pace. Try it free for seven days.
Build your everyday AI marketing skills with AI Marketing. Work through a complete brand project with AI Brand Building. You can start with either; one is not a prerequisite for the other.
The experience behind the approach
Created by Andy Parton.
Founder of Destreza, with more than sixteen years in brand building and marketing, including senior roles at Diageo and BAT. The Playbooks bring that experience into practical methods business owners and marketing teams can use with AI.
- 16+
- years building iconic global brands
- 60+
- markets
- 1m+
- consumers engaged through AI-enabled experiences
A few useful answers.
Is this only for consumer brands?
No. AI Marketing is tailored to your role and industry, and the core skills apply to businesses selling products or services, to consumers or other businesses. AI Brand Building is for people working through a brand or venture project.
Do I need to be an AI expert?
No. AI Marketing starts with the foundations and builds towards repeatable workflows. Both Playbooks guide you through the work with your own AI assistant. Any subscription to an external AI tool is separate.
What do the Playbooks cost, and can I try them?
Each product page explains its current price, free-trial offer and payment terms. The offers differ, so check the details for the Playbook you choose.
Already have a Playbook?
Consulting
The Playbooks are created by Destreza, an AI-native marketing consultancy. For expert support, visit destreza.ai